This blog post was written by the Nutrium team. We also wrote about Scaling your Nutrition Practice through Brand Partnerships on the Nutrium blog, take a look!
Partnering with brands is a great way to boost your revenue, get your name out there, and increase the potential of future work opportunities. If you’re looking to market yourself and get in front of other people, then check out these 5 effective marketing strategies to boost your business and land or nurture brand partnerships.
It doesn’t matter if you have the most amazing content on the internet; if people can’t find you, they won’t know how to work with you. That’s why having a beautiful, functional, and professional website is one of the best ways to increase your reach and showcase your work. There are several platforms that you can choose to create your website, such as WordPress or Wix, but these require some knowledge of programming and web design.
With Nutrium, you can create a FREE professional website in minutes without the need for technical knowledge and any additional cost! Having a website also allows brands to see other things you offer and shows what you can provide for them (such as recipe creation, article writing, or nutrition analysis). Plus, Nutrium has great SEO built into the website feature, which will continue to get your name out on the internet so you become more searchable! That’s why building your reputation with search engines is important to grow your reputation and brand—you want your product or service to populate as one of the first search results so you can get more business.
Utilize Social Media
Social media is one of the most widely used tools to distinguish yourself from other nutrition professionals. Whether it’s Facebook, Instagram, TikTok or Twitter, you can utilize these platforms to share recipes, information about your services, or testimonials from other brands/partnerships. Social media is an excellent place for you to show brands that you “practice what you preach” by posting relevant and consistent content.
You can also tag brands in different social media posts to increase the chances of them seeing your content! And, if you’re an avid Instagram user, don’t forget to add your blog or recipe link in your bio so you have a higher chance of people seeing your content! So, if you want to build brand relationships, nurture brand partnerships, and increase potential work opportunities, check out our best tips for how to advertise your nutrition practice on Facebook, how to start a nutrition blog and how to use Instagram to attract new partnerships.
Find your Niche
Competition has always existed, but thanks to the modern age of digital media, it has become even more evident. That’s why it’s more important than ever before to set yourself apart from other nutrition professionals based on your skills and expertise by finding a niche that works for you!
When identifying your niche, do market research to discover your target audience, demographic, and what topics they are interested in. People won’t be able to find you if you aren’t reaching them in a targeted way! Once your niche is defined, create content that matches your demographic so you can start to build relationships with future clients, brands, and companies. This can include creating blogs or recipes that revolve around your target audience interests and your expertise! You can then use your blogs and/or recipes to stand out and market your services to create future partnerships. To do this, you can use a brand’s product(s) in your recipes, or write a blog post about your favorite products from a certain brand. Once you have created that content, take it to social media by tagging that brand in posts or organically mentioning them in your Instagram stories.
However, don’t forget to always stay true to your brand, niche, and target audience while doing so! In addition to posting content on your blog or social media pages, you can send a pitch to brands showcasing some work you have previously done so they can see if you (and therefore your audience) are a good fit. Your pitch needs to show the value you would bring to a partnership and why a brand should work with you.
Don’t be afraid to ask
When you’re looking to work with brands, don’t be shy to ask for things! You can see if a company is willing to send you free products to write a blog or recipe using those items, and then you can promote it on social media. You can also inquire if they have a discount code to share with your followers! However, while you shouldn’t do everything for free, you can employ this strategy to gain experience and exposure while building up your reputation.
Attend networking events
When it comes to networking, it’s important to not only market yourself, but allow others to market themselves to you. After all, it’s a two-way street! Gaining exposure and building your business means getting out of the office and attending events (whether it’s virtual or not). By being active in your professional community, you will become more recognizable, and people will remember you based on a conversation you had with them. After all, the more visible you are, the stronger your brand, so don’t be afraid to get out there and start connecting!
Now that we’ve shared our tips, all you have to do is put them into practice to land more brand partnerships!
If you’re looking for ways to get started, our software can help you implement these strategies. If you are new to Nutrium, take advantage of our 14-day free trial and explore all the features that will change the way you interact with your customers. Plus, get 25% off your first purchase of Nutrium with the code LINK25!