You likely already have a few partners who really are powerhouse partners, whether they build awareness, drive sales, regularly promote you on social media, or share product samples. If this doesn’t sound familiar to you or you are still seeking those powerhouse partners– we’re here to help!
To us and our Link brands, nutrition experts are some of the most powerful partners for a health and wellness company. Their expertise offers your brand credibility among consumers, helping you to stand out in the highly competitive better-for-you space. (Learn more about standing out in this competitive space, here).
Finding the RIGHT RDs
When we work with brands, rather than connecting them with any and all RDs, we focus on connecting them with the right RDs for their brand, thereby creating an atmosphere to build powerhouse partnerships! We (virtually) sit down with the company and ask them more about their target audience, current goals, upcoming campaigns, store launches, and more. We think critically and strategically about how certain dietitians could help to support bigger picture goals (read more here) like supporting key retailers, reaching ideal consumers, or contributing to company marketing campaigns.
When we do this initial download, we often find that we bundle RDs by their industry, specialty, or their location. Industry, meaning retail, media, clinical, private practice, corporate wellness, etc. Specialty meaning, gut health, plant-based nutrition, child nutrition, sports nutrition, diabetes, etc. And the location is usually to support various target markets or store launches.
To find the right RDs for your company, think through who it is that you are trying to target – and this may vary throughout the year. During back to school, you may be focused on reaching moms and kids, when you launch in a new retailer, you may be focused on reaching people in specific cities. At other times you may be interested in media, or podcasts, or guest blog writers.
The benefit of RDs is that the people they reach whether in their local communities, online, on tv, or in their practice are all interested in health and wellness. Their expertise gives them instant credibility and trust among the consumer.
So, where do you find these powerhouse partners? (Also, see Are RDs Right For My Brand?)
Where & How To Find RDs
Dietitians are visible both online and within their local communities and there are a handful of ways to find them.
More and more RDs are now on social media, specifically Instagram. You can try searching for RDs with dietitian specific hashtags like #rdchat or #rdsofinstagram.
If you have more time on your hands, you could always try to Google ‘dietitians near me’ or include more keywords for a specific type of dietitian.
Typically, this is a highly recommended event for any brand seeking to connect with RDs. In the past, the annual Food and Nutrition Conference and Expo (FNCE) attracts over 10,000 RDs from all over the world to the conference each year. Due to the pandemic, the 2020 show moved online and they recently announced that they have decided to host the 2021 show online as well. RDs have shared that they enjoyed the virtual format for the education sessions but that a virtual brand expo was not as much of a draw as it usually is in person.
The Academy of Nutrition and Dietetics
This is the large organization of nutrition professionals. They offer state, national, and subgroup level sponsorships. If you have it in your budget, this can be an okay option for mass outreach to RDs.
Naturally, we have to mention Link here! We created Link based off of our work consulting with brands by helping them to connect with RDs. As mentioned above, we most often find that brands need to seek out RDs based on their specific industry, specialty, and location. When Link brands access our RD database they can filter through the experts by exactly that– making finding your powerhouse partners accessible with just a few filters!
Not all partnerships are created equal and while all nutrition experts bring a level of credibility and awareness to your brand, at Link we want all your partners to truly move the needle for your business and be powerhouse partners! We also don’t think it should be SO difficult to find partners that meet your specific goals, campaign needs, or new initiative KPIs. By using filters like location, specialty, and industry, among other factors, you can truly feel the powerhouse connection!
Link makes it easy to seek out sampling and partnership opportunities with the right experts for your brand. Create your free account here and see for yourself!