We’re excited to announce the launch of The RD LINK! LINK is a digital platform designed to connect health-driven food and beverage brands to nutrition experts.
Aligning your brand with experts is one of the most effective ways to earn your brand credibility. Every health-focused brand should have dietitian outreach as part of their marketing strategy; but, unfortunately, many marketing managers and PR agencies feel like they’re shooting in the dark when trying to find and connect with experts. They don’t know how to approach it or where to start. LINK makes nutrition experts more accessible to health-driven food brands.
LINK is a digital platform and online database that gives brands access to exclusive partnership and sampling opportunities with nutrition experts.
Through LINK, brands can filter through RD profiles and partnership opportunities to find the best fits for the brand and connect with the RDs directly. Partnership opportunities include everything from sampling events and giveaways to influencer partnerships, podcast ads, tv segments, and more.
Aligning with and earning authentic promotion from experts is one of the best things a health-driven food or beverage brand can do for credibility, and now it’s easy, accessible, and affordable for more brands.
We recenlty opened the platform to 17 health-driven CPG brands as Founding Members.
We’re excited to welcome the following brands!
Enlightened Ice Cream
Bada Bean Bada Boom
Hilary’s Eat Well
Manitoba Milling Co.
Okanagan Specialty Fruits – Arctic Apples
True Made Foods
For other brands interested in connecting with nutrition experts, please apply for an account here or join our waitlist here. Doors open to our next round of brands on August 24th (mark your calendars!).